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US › Consumer Cyclical

Harley-Davidson Inc (HOG)

US · Consumer Cyclical · Recreational Vehicles

$32.66+0.25%
Last close · 2026-11-06

Latest quarter · ended 2026-09-30

Revenue
$1.08B
Revenue YoY
-19.2%
Net profit
$42.8M
Profit YoY
-88.7%
EPS
$0.40
EPS estimate
$0.44
Net margin
3.9%

EPS came in at 0.40 against a street estimate of 0.44 — a miss of 9.1%.

Key statistics

Market cap
$3.39B
Forward P/E
16.4
P/B
1.18
Book value
$29.50
EPS (TTM)
$-0.82
Dividend yield
2.15%
52-week high
$34.84
52-week low
$16.84
50-day MA
$27.55
200-day MA
$24.18
Beta
1.31

Analyst view

Analysts rate Harley-Davidson Inc a buy (6 buy, 7 hold, 2 sell out of 15) with an average price target of $30.10.

From the latest earnings call · 2026-10-29

MIXED Harley-Davidson delivered strong North American retail growth and healthier inventories, raised HDMC and HDFS guidance, but Europe, tariffs, supplier issues and LiveWire’s going-concern warning remain significant risks. Q3 FY26 Global retail sales rose 5% to approximately 35,800 motorcycles, driven by North America; Europe remained challenging despite improving market share. Analysts pressed management on inventory, retail durability, new-model demand, margins, Europe, tariffs and LiveWire. Management emphasized disciplined execution and dealer profitability while limiting forward detail on Q4 and 2027. 2026-10-29…

Full summary in the app.

Shareholding

Insiders
1.22%
Institutions
116.23%

Largest institutional holders

FundStake
BlackRock Inc9.80%
Donald Smith & Co Inc8.92%
Dimensional Fund Advisors, Inc.5.73%
Vanguard Portfolio Management, LLC5.41%
American Century Companies Inc5.14%
LSV Asset Management4.88%
Vanguard Capital Management, LLC4.56%
FIFTHDELTA Ltd4.20%

Recent filings & reports

DocumentDate
Quarterly report · Q3 2026
HEADLINE NUMBERS • Third-quarter 2026 revenue was $1,082,639,000, down from $1,340,710,000 in the third quarter of 2025. • Third-quarter net income
2026-11-04
Results announced · Q4 2026
HEADLINE NUMBERS • Q3 2026 global retail sales of new motorcycles increased 5% year over year; North American retail sales increased 9%, marking the
2026-10-29
Quarterly report · Q2 2026
HARLEY-DAVIDSON, INC. – FORM 10-Q SUMMARY For Quarter Ended June 30, 2026 --- HEADLINE NUMBERS • Q2 2026 Net Income: $79.8 million (down 26% from $
2026-08-05
Results announced · Q3 2026
HARLEY-DAVIDSON Q2 2026 EARNINGS SUMMARY HEADLINE NUMBERS • Diluted EPS: $0.75, down 15% from $0.88 in Q2 2025 • Net Income: $80 million, down 26% f
2026-07-23
Board / officer change · Q2 2026
HARLEY-DAVIDSON, INC. - FORM 8-K SUMMARY Report Date: June 26, 2026 --- BUSINESS & SEGMENT HIGHLIGHTS • Paul Krause departing as Chief Legal, Compl
2026-06-26
Board / officer change · Q2 2026
HARLEY-DAVIDSON, INC. – FORM 8-K SUMMARY (May 21, 2026) HEADLINE NUMBERS • Annual Meeting of Shareholders held on May 21, 2026 • Total shares voted
2026-05-28
Quarterly report · Q1 2026
HARLEY-DAVIDSON, INC. - Q1 2026 10-Q SUMMARY HEADLINE NUMBERS • Net income attributable to Harley-Davidson: $24.8 million (Q1 2026) vs. $133.1 milli
2026-05-06
Results announced · Q2 2026
HARLEY-DAVIDSON Q1 2026 EARNINGS SUMMARY HEADLINE NUMBERS • Diluted EPS: $0.22 (down 79% vs. $1.07 in Q1 2025) • Consolidated Revenue: $1,173 millio
2026-05-05

Readable in the app.

Corporate actions

ActionDetailDate
Dividend$0.19 / share
ex-date Sep 15, 2026 · pay Sep 29, 2026
2026-09-15
Dividend$0.19 / share
ex-date Jun 8, 2026 · pay Jun 25, 2026
2026-06-08
Dividend$0.19 / share
ex-date Mar 2, 2026 · pay Mar 17, 2026
2026-03-02
Dividend$0.18 / share
ex-date Dec 9, 2025 · pay Dec 22, 2025
2025-12-09

Deals & corporate news

AnnouncementDate
Company to enter Rule 10b5-1 trading plan for modest stock repurchases
Harley-Davidson announced on March 6, 2026 that it will implement a Rule 10b5-1 trading plan by March 13, 2026 to repurchase a modest amount of its own stock over the coming months. This fol
2026-03-06

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Other Consumer Cyclical companies

Data updated 2026-11-07.